I am a new user of HootSuite, and really have come to love the increased functionality that has been added on the web and on the iPhone.
The developers over at HootSuite have been hard at work developing an upgrade to the iPhone app, as well as making a “lite” free app for HootSuite. They were having so much fun they went on to develop a few Android apps, that is about all I can say about the Android.

Free is always good

We all love free apps. And HootSuite has gone ahead and made everyone happy by releasing a Lite version of their app. It is not short on functionality, it contains many great features. You can have up to three accounts, and reporting in “almost” real time.

Facebook Integration

Current HootSuite iPhone users can now integrate Facebook and even view Facebook in landscape view.

More Features

Now Apple iPhone users can enjoy increased functionality:

* Managing multiple identities and accounts
* Creating custom views for tags and searches
* Understanding reasons for trending topics
* Scheduling messages for the future
* Adding followers to lists and accounts
* Sharing photos and shortening URLs

I think that the functionality is perfect for an app. Being able to shorten a link on the iPhone is critical to tweeting on the device. The app also has a single import to get you going with the same functionality you tailored your web app to have.

You can read the full official HootSuite article Here.

Colin